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Goal and Mission

Our goal is to eliminate the need for repetitive SAP operations, reduce the cost to serve, and deliver the self-healing enterprise.

We believe businesses grow from a foundation of great operations. SAP customers are under pressure to improve the business experience, reduce outages, and improve audit compliance – whilst delivering digital transformation.

Trust and Customer Experience

Enterprises and Managed Service Providers trust Avantra to deliver unified operations whether on-premise, in the cloud, SaaS, or hybrid, across both Build and Run operations.

Avantra puts customer experience at the heart of everything we do. We know that if we provide an outstanding experience our customers will stay with us for life and recommend us to their friends and network. We are proud to have one of the best customer retention rates in the industry.


John Appleby leads Avantra as the Chief Executive Officer. Prior to AvantraJohn served as the Global Head of DDM/HANA Center of Excellence at SAP and as the Global Head of SAP HANA solutions at Bluefin Solutions, subsequently acquired by Mindtree. John is a recognized thought leader in the SAP market and was part of SAP’s Mentors Group. John holds an MA in computer science from the University of Cambridge.






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John Appleby Chief Executive Officer

Diogo Freire leads Finance and Legal at Avantra as the Chief Financial Officer. Diogo brings more than two decades of operational finance experience focused on growth technology companies, and a wealth of experience operating in the UK, US, Switzerland, and Germany. Diogo is a Fellow of the Institute of Chartered Accountants in England and Wales and alumni of KPMG. Diogo holds a Bsc Hons in Business Studies from Bradford University, UK.





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Diogo Freire Chief Financial Officer

Bernd Engist serves as Avantra’s Chief Technology Officer. Since Avantra’s inception nineteen years ago Bernd has been leading its technology vision and product development, ensuring innovation and top-notch quality. Bernd has an MA in electrical and electronics engineering from the Karlsruhe Institute of Technology (KIT).






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Bernd Engist Chief Technology Officer

Brenton O'Callaghan heads Avantra’sCustomer Office team as Chief Customer Officer, specializing in helping customers solve real business problems. Brenton spent the last decade in the SAP space across a wide range of industries in EMEA, North America, and India. Brenton holds a B.Sc in computer science from the University of Cork, Ireland.






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Brenton O'Callaghan Chief Customer Officer

Simon Wilson leads Avantra’sStrategic Alliances and partner programs as Chief Operations Officer, working closely to build joint go-to-market programs and value propositions for clients. Prior to Avantra, Simon has worked in business development roles for a number of global technology companies as well as leading technology teams within the PwC Consulting Practice in Australia and the UK. Simon holds a BSc in Physics & Laser science from the University of Southampton, UK.







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Simon Wilson Chief Operations Officer

Heiko Mannherz leads Avantra’s Innovation Program as Chief Innovation Officer, working closely with the Product Development and Customer Office teams. Serving almost nineteen years at Avantra in many different roles, the broader view on new technologies and methodologies was always at the core of his work.







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Heiko Mannherz Chief Innovation Officer

Emily Tippins is a certified brand specialist with experience in building DevOps and IT Enterprise brands. As Chief Marketing Officer, Emily brings purposeful branding designed to resonate with the real technological and business challenges facing modern enterprises, building long-term relationships with influencers, partners, customers, and prospects. Emily is passionate about enterprise software and the advancement of women in tech.






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Emily Tippins Chief Marketing Officer

Günter leads EMEA sales as Senior Vice President, working with the Marketing and Customer Office teams for the best go-to-market and customer experience. Günter brings over 20 years of experience in building and running highly successful sales teams. During that time he developed a broad industry network and understanding of market trends and needs. Günter holds a degree in Business Economics, Trade & Business Law, and Controlling from VWA Freiburg.







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Günter Sandmann SVP EMEA

Core Values

  • Collaboration

    We collaborate in an emphatic and respectful way, embracing and empowering each other’s ideas.

  • Communication

    We communicate openly in a simple, supportive, and understandable manner - everyone is encouraged to share their thoughts.

  • Care

    We encourage and care for each other to create high quality, nurtured, unique teams.

  • Embrace

    We embrace our differences. Working together in global and diverse teams, we combine our varied skills to achieve the best possible results for our customers and ourselves.

Work at Avantra

Global Presence

Founded in Switzerland in 2000 and headquartered in London, Avantra prides itself on its role as a trusted advisor for each customer's journey to the self-healing enterprise.

Today, alongside our core development team in Basel, Switzerland, Avantra’s SAP professionals span the globe ensuring customer focus is at the center of everything we do. Our diverse, talented team continues to enhance our solution in order to make our customers’ lives easier.

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