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      Cookies Policy

      We use cookies and similar tools on our website at https://www.avantra.com (“Website”) to improve its performance and enhance your user experience. This policy explains how we do that.

      What are cookies?

      Cookies are small text files which a website may put on your computer or mobile device when you first visit a site or page. The cookie will help the website, or another website, to recognise your device the next time you visit.  We use the term “cookies” in this policy to refer to all files that collect information in this way.

      There are many functions cookies serve. For example, they can help us to remember your username and preferences, analyse how well the Website is performing, or even allow us to recommend content we believe will be most relevant to you.

      Certain cookies contain personal information – for example, if you click to “remember me” when logging in, a cookie will store your username. Most cookies will not collect information that identifies you, but will instead collect more general information such as how users arrive at and use the Website.

      What sort of cookies does the Website use?

      Generally, our cookies perform up to three different functions:

      1. Essential cookies

      Some cookies are essential for the operation of the Website. If you opt to disable these cookies, you will not be able to access or use all of the features that the Website incorporates.

      1. Performance Cookies

      We utilise other cookies to analyse how our visitors use the Website and to monitor performance. This allows us to provide a high quality experience by customising our offering and quickly identifying and fixing any issues that arise. For example, we might use performance cookies to keep track of which pages are most popular, which method of linking between pages is most effective, and to determine why some pages are receiving error messages.

      1. Functionality Cookies

      We use functionality cookies to allow us to remember your preferences. For example, cookies save you the trouble of typing in your username every time you use the Website, and recall your customisation preferences.

      Does anyone else use cookies on the Website?

      We do use or allow third parties to serve cookies that fall into the three categories above. For example, like many companies, we use Hubspot, Google Analytics, Facebook, Adroll, LinkedIn, Google Ads and Bing Ads to help us monitor our traffic. We may also use third party cookies to help us with market research, revenue tracking, improving site functionality and monitoring compliance with our terms and conditions and copyright policy. Please see the table below for the full list of third parties who serve cookies on the Website:

       

      Company

      Description

      Why do we use it

      Google Analytics

      Measures and quantifies how visitors engage and interact with our website.

      Analytics, research & performance

      Facebook

      Displays retargeting ads to our website visitors visit Facebook and its affiliated companies.

      Marketing and Analytics

      Hubspot

      Measures and quantifies how visitors engage and interact with our website.

      Sales, marketing, research performance and analytics

      Adroll

      Displays retargeting ads to our website as visitors visit its affiliated companies.

      Marketing and Analytics

      Google Ads

      Displays retargeting ads to our website as visitors visit its affiliated companies.

      Marketing and Analytics

      Bing Ads

      Displays retargeting ads to our website as visitors visit its affiliated companies.

      Marketing and Analytics

      LinkedIn

      Displays retargeting ads to our website as visitors visit LinkedIn.

      Marketing

       

      Can you block cookies?

      As we have explained above, cookies help you to get the most out of the Website. However, if you do wish to disable cookies then you can do so by amending the settings within your browser or mobile device. Please remember that if you do choose to disable cookies, you may find that certain sections of the Website do not work properly.

      More Information

      More detail on how businesses use cookies is available at www.allaboutcookies.org. If you have any queries regarding this Cookie Policy please contact us by e-mail at legal@avantra.com.

       

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