-1.png?width=220&height=37&name=Avantra%20-%20Logo%20-%20Color%20-%20Landscape%20-%20v2%20(1)-1.png){kind=small}
Discover
Deep Dive
About Us
Join UsCookies Policy
COOKIE POLICY
Last updated : 18 July, 2024
We use cookies and similar tools on our website at https://www.avantra.com (“Website”) to improve its performance and enhance your user experience. This policy explains how we do that.
What are cookies?
Cookies are small text files which a website may put on your computer or mobile device when you first visit a site or page. The cookie will help the website, or another website, to recognise your device the next time you visit. We use the term “cookies” in this policy to refer to all files that collect information in this way.
There are many functions cookies serve. For example, they can help us to remember your username and preferences, analyse how well the Website is performing, or even allow us to recommend content we believe will be most relevant to you.
Certain cookies contain personal information – for example, if you click to “remember me” when logging in, a cookie will store your username. Most cookies will not collect information that identifies you, but will instead collect more general information such as how users arrive at and use the Website.
What sort of cookies does the Website use?
Generally, our cookies perform up to three different functions:
- Essential cookies
Some cookies are essential for the operation of the Website. If you opt to disable these cookies, you will not be able to access or use all of the features that the Website incorporates.
- Performance Cookies
We utilise other cookies to analyse how our visitors use the Website and to monitor performance. This allows us to provide a high quality experience by customising our offering and quickly identifying and fixing any issues that arise. For example, we might use performance cookies to keep track of which pages are most popular, which method of linking between pages is most effective, and to determine why some pages are receiving error messages.
- Functionality Cookies
We use functionality cookies to allow us to remember your preferences. For example, cookies save you the trouble of typing in your username every time you use the Website, and recall your customisation preferences.
Does anyone else use cookies on the Website?
We do use or allow third parties to serve cookies that fall into the three categories above. For example, like many companies, we use Hubspot, Google Analytics, Facebook, Adroll, LinkedIn, Google Ads and Bing Ads to help us monitor our traffic. We may also use third party cookies to help us with market research, revenue tracking, improving site functionality and monitoring compliance with our terms and conditions and copyright policy. Please see the table below for the full list of third parties who serve cookies on the Website:
|
Company |
Description |
Why do we use it |
|
Google Analytics |
Measures and quantifies how visitors engage and interact with our website. |
Analytics, research & performance |
|
|
Displays retargeting ads to our website visitors visit Facebook and its affiliated companies. |
Marketing and Analytics |
|
Hubspot |
Measures and quantifies how visitors engage and interact with our website. |
Sales, marketing, research performance and analytics |
|
Adroll |
Displays retargeting ads to our website as visitors visit its affiliated companies. |
Marketing and Analytics |
|
Google Ads |
Displays retargeting ads to our website as visitors visit its affiliated companies. |
Marketing and Analytics |
|
Bing Ads |
Displays retargeting ads to our website as visitors visit its affiliated companies. |
Marketing and Analytics |
|
|
Displays retargeting ads to our website as visitors visit LinkedIn. |
Marketing |
Can you block cookies?
As we have explained above, cookies help you to get the most out of the Website. However, if you do wish to disable cookies then you can do so by amending the settings within your browser or mobile device. Please remember that if you do choose to disable cookies, you may find that certain sections of the Website do not work properly.
More Information
More detail on how businesses use cookies is available at www.allaboutcookies.org. If you have any queries regarding this Cookie Policy please contact us by e-mail at legal@avantra.com.
Full list of cookies used on the avantra.com website:-
|
Cookie |
Domain |
Description |
Duration |
Type |
|
__cf_bm |
www.avantra.com |
This cookie, set by Cloudflare, is used to support Cloudflare Bot Management. |
1 hour |
Necessary |
|
__cfruid |
.www.avantra.com |
Cloudflare sets this cookie to identify trusted web traffic. |
session |
Necessary |
|
__cf_bm |
.hubspot.com |
This cookie, set by Cloudflare, is used to support Cloudflare Bot Management. |
1 hour |
Necessary |
|
_cfuvid |
.hubspot.com |
No description |
session |
Other |
|
visitorId |
.ws.zoominfo.com |
ZoomInfo sets this cookie to identify a user. |
1 year |
Functional |
|
__cf_bm |
.zoominfo.com |
This cookie, set by Cloudflare, is used to support Cloudflare Bot Management. |
1 hour |
Necessary |
|
_cfuvid |
.zoominfo.com |
No description |
session |
Other |
|
CLID |
www.clarity.ms |
Microsoft Clarity set this cookie to store information about how visitors interact with the website. The cookie helps to provide an analysis report. The data collection includes the number of visitors, where they visit the website, and the pages visited. |
1 year |
Analytics |
|
ajs%3Atest |
.avantra.com |
No description available. |
1 year |
Other |
|
ajs_user_id |
.avantra.com |
This cookie is set by Segment to help track visitor usage, events, target marketing, and also measure application performance and stability. |
1 year |
Analytics |
|
ajs_group_id |
.avantra.com |
This cookie is set by Segment to track visitor usage and events within the website. |
1 year |
Analytics |
|
ajs_anonymous_id |
.avantra.com |
This cookie is set by Segment to count the number of people who visit a certain site by tracking if they have visited before. |
1 year |
Analytics |
|
li_sugr |
.linkedin.com |
LinkedIn sets this cookie to collect user behaviour data to optimise the website and make advertisements on the website more relevant. |
3 months |
Advertisement |
|
bcookie |
.linkedin.com |
LinkedIn sets this cookie from LinkedIn share buttons and ad tags to recognize browser IDs. |
1 year |
Advertisement |
|
lidc |
.linkedin.com |
LinkedIn sets the lidc cookie to facilitate data center selection. |
1 day |
Functional |
|
personalization_id |
.twitter.com |
Twitter sets this cookie to integrate and share features for social media and also store information about how the user uses the website, for tracking and targeting. |
1 year 1 month 4 days |
Advertisement |
|
muc_ads |
.t.co |
Twitter sets this cookie to collect user behaviour and interaction data to optimize the website. |
1 year 1 month 4 days |
Advertisement |
|
UserMatchHistory |
.linkedin.com |
LinkedIn sets this cookie for LinkedIn Ads ID syncing. |
1 month |
Functional |
|
AnalyticsSyncHistory |
.linkedin.com |
Linkedin set this cookie to store information about the time a sync took place with the lms_analytics cookie. |
1 month |
Analytics |
|
bscookie |
.www.linkedin.com |
LinkedIn sets this cookie to store performed actions on the website. |
1 year |
Advertisement |
|
li_gc |
.linkedin.com |
Linkedin set this cookie for storing visitor's consent regarding using cookies for non-essential purposes. |
6 months |
Functional |
|
_gcl_au |
.avantra.com |
Google Tag Manager sets the cookie to experiment advertisement efficiency of websites using their services. |
3 months |
Analytics |
|
IDE |
.doubleclick.net |
Google DoubleClick IDE cookies store information about how the user uses the website to present them with relevant ads according to the user profile. |
1 year 24 days |
Advertisement |
|
_fbp |
.avantra.com |
Facebook sets this cookie to display advertisements when either on Facebook or on a digital platform powered by Facebook advertising after visiting the website. |
3 months |
Analytics |
|
_clck |
.avantra.com |
Microsoft Clarity sets this cookie to retain the browser's Clarity User ID and settings exclusive to that website. This guarantees that actions taken during subsequent visits to the same website will be linked to the same user ID. |
1 year |
Analytics |
|
_ga |
.avantra.com |
Google Analytics sets this cookie to calculate visitor, session and campaign data and track site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognise unique visitors. |
1 year 1 month 4 days |
Analytics |
|
_gid |
.avantra.com |
Google Analytics sets this cookie to store information on how visitors use a website while also creating an analytics report of the website's performance. Some of the collected data includes the number of visitors, their source, and the pages they visit anonymously. |
1 day |
Analytics |
|
_gat_UA-* |
.avantra.com |
Google Analytics sets this cookie for user behaviour tracking. |
1 minute |
Analytics |
|
_ga_* |
.avantra.com |
Google Analytics sets this cookie to store and count page views. |
1 year 1 month 4 days |
Analytics |
|
_clsk |
.avantra.com |
Microsoft Clarity sets this cookie to store and consolidate a user's pageviews into a single session recording. |
1 day |
Analytics |
|
_session_id |
tracking.g2crowd.com |
Cookie set by G2 to store the visitor’s navigation by recording the landing pages. This allows the website to present products and indicate the efficiency of the website. |
14 days |
Analytics |
|
__cf_bm |
.g2crowd.com |
This cookie, set by Cloudflare, is used to support Cloudflare Bot Management. |
1 hour |
Necessary |
|
MUID |
.bing.com |
Bing sets this cookie to recognise unique web browsers visiting Microsoft sites. This cookie is used for advertising, site analytics, and other operations. |
1 year 24 days |
Advertisement |
|
MR |
.c.bing.com |
This cookie, set by Bing, is used to collect user information for analytics purposes. |
7 days |
Analytics |
|
SRM_B |
.c.bing.com |
Used by Microsoft Advertising as a unique ID for visitors. |
1 year 24 days |
Performance |
|
SM |
.c.clarity.ms |
Microsoft Clarity cookie set this cookie for synchronizing the MUID across Microsoft domains. |
session |
Analytics |
|
MUID |
.clarity.ms |
Bing sets this cookie to recognise unique web browsers visiting Microsoft sites. This cookie is used for advertising, site analytics, and other operations. |
1 year 24 days |
Advertisement |
|
MR |
.c.clarity.ms |
This cookie, set by Bing, is used to collect user information for analytics purposes. |
7 days |
Analytics |
|
ANONCHK |
.c.clarity.ms |
The ANONCHK cookie, set by Bing, is used to store a user's session ID and verify ads' clicks on the Bing search engine. The cookie helps in reporting and personalization as well. |
10 minutes |
Advertisement |
|
_GRECAPTCHA |
www.google.com |
Google Recaptcha service sets this cookie to identify bots to protect the website against malicious spam attacks. |
6 months |
Necessary |
|
test_cookie |
.doubleclick.net |
doubleclick.net sets this cookie to determine if the user's browser supports cookies. |
15 minutes |
Advertisement |
|
debug |
avantra.com |
No description available. |
never |
Other |
|
ga_clientId |
brighttalk.com |
Google Analytics sets this cookie to register statistical data on users' behaviour on the website. |
never |
Analytics |
Read Our Blog
Stay up-to-date on SAP monitoring and management techniques.
White Paper: 4 Monitoring Challenges You Must Solve
Read about monitoring challenges in the digital transformation era.
Request More Info
Ready to learn more about how Avantra can help you stay ahead?
