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Technical consultation and sales

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    Technical consultation and sales

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      Sales Director - US, East


      The Sales Director, US East is responsible for net new and upsell business in their specific region of the North American market (hunting) and coordinating with our global marketing team on regional initiatives. the responsibilities will include managing existing accounts, but with a focus on landing net new customers.

      You will need to create a strategy in your area to deliver net new sales, ensure you have a balanced pipeline, deliver business development and bring in new logos, as well as upselling to any existing customers.

      You will liaise with sales leadership, business development, solution engineers and marketing to deliver this strategy.

      The ability to deliver predictable results on a quarterly basis is important.


      Key Responsibilities

      • Drive revenue by meeting and/or exceeding sales quota on a monthly and quarterly basis
      • Develop and execute a regional sales strategy, emphasis on net-new enterprise and/or MSP customers for Avantra in the assigned region (a minimum of 1 new customer per quarter)
      • Work closely with the Business Development Representative to identify targets and sales opportunities, assist with nurture and handover at appropriate time
      • Work collaboratively with solution engineers and senior management to maximize the conversion rate on prospect opportunities
      • Renew and upsell existing customers
      • Manage sales process through qualification, needs analysis, product demonstration, negotiation, and close
      • Manage a rolling pipeline with accuracy in forecasting to Senior Management as required (i.e. – monthly, quarterly, annually)
      • Develop and maintain a high-level knowledge and understanding of Avantra’s products
      • Serve as the CEO of your territory and maintain a solid knowledge of marketplace, competitive offerings, and other business issues relevant to the position
      • Foster relationships with Avantra partners and other third parties to increase opportunities
      • Strong business acumen to effectively communicate the value and ROI of the Avantra solutions to both ‘C-level’ business leaders and ‘technical’ staff
      Market Alignment
      • Maintain a close relationship with key Avantra influencers and key Avantra reference customers to assist in the closing of new business and for key marketing events in your region
      • Work with field marketing to identify appropriate marketing events and sponsorship opportunities e.g. SAP conferences, user groups, conference speaking opportunities, etc.
      • Develop and refine sales proposal materials, presentations, demos, case studies
      • Identify opportunities for, and support strategic discussions on, product pricing, product development and new service offerings to enable Avantra to increase revenue and market share
      Operational Improvements
      • Provide support to the broader Avantra management team to ensure the order to cash process is effective and aligned to the billing processes within the MSP target client base.
      • Identify new revenue opportunities within the existing customer base
      • Ensure customer retention rates are maintained at a high level, developing new retention initiatives as required
      • Provide feedback and expert insight to internal cross-functional teams with regard to product, selling, competition, etc. matters
      • Be an active team player both on the sales team and throughout Avantra to help achieve wider company objective

      Performance Metrics

      • Achievement of new business sales quota
      • Number of MSPs adopting Avantra as a portfolio offering
      • Number of Enterprises adopting Avantra
      • Number of referenceable new customers
      • Accuracy of sales forecasting on a monthly, quarterly, and annual basis

      Qualifications and Requirements

      • Minimum 5 years enterprise software sales experience
      • Great communication skills, collaboration, and ability to navigate a matrixed organization
      • Proven track record of exceeding annual quotas in excess of $1M ARR
      • Experience with cloud technology providers such as AWS, Google, Microsoft Azure, are preferred
      • Bachelor’s Degree
      • Technical acumen, a plus
      • Experience selling to the Automotive, Retail, and Manufacturing Industries, a plus
      • Experience in the SAP Ecosystem, a plus but not necessary
      • Ability to travel (50%) throughout the assigned region, the United States, and globally for sales related activities including but not limited to, customer/prospective customer sales meetings, trade shows, and internal company meetings and events


      About Avantra

      Avantra offers a software platform that removes the manual overhead of running an SAP landscape. Its plugin and play automation handle systematic SAP monitoring, checks and upgrades that have historically constrained IT Ops. 

      Avantra completely eliminates repetitive SAP operations. It gives total transparency of SAP system health. The powerful full-stack automation engine deploys in just minutes. 

      Avantra takes care of the now so that enterprises can focus on the future - be that digital transformation, innovation or cloud migration.

      Founded in Switzerland 22 years ago, Avantra’s global team of SAP professionals spans engineering, development, and support experts. With customer focus at the core of everything, this diverse team continues to optimize and enrich the Avantra platform - cementing our position as the industry leading AIOps platform for SAP.



      This exciting role is a chance for you to be part of a high-growth software company. You’ll be joining a fast-paced, innovative environment at an exceptionally exciting time.

      • Competitive Salary & Commission plan
      • 20 Days Paid Vacation
      • 1 Avantra Wellbeing Paid Vacation
      • 1 Charity Paid Vacation
      • Remote / WFH allowance
      • Benefits Package including;
        • Health Insurance
        • 401K with a Company Match


      This role is a remote position and the person should reside in the assigned territory.

      Regular travel required for customer meetings and company / team get-togethers subject to COVID restrictions.

      Apply Now